Top 10 Powerful Instagram Marketing Tips for your Business

 Top 10 Powerful Instagram Marketing Tips for your Business


“Marketing your presence on social media is as important as creating your presence.”

As per a report, Instagram gets about 1 billion users every month. It is one of the most addictive social media platforms of current times. Once you get the hang of it, you just cannot avoid using this daily. Well, Instagram isn’t only a great social media site, but also offers benefits for businesses who regularly promote their products and services on the platform. In this blog, we will tell you the top Instagram marketing tips that will help you boost your business’ growth.

Marketing tips for your Instagram –

Here are a few Instagram marketing tips-

  1. Design a Business Profile- A business profile is of utmost importance if you want to convert visitors into consumers. A well-created, impactful, and reliable business profile can help you generate leads, and leads into customers. 


Always remember, “People spend money when and where they feel good. Just make them feel good and half your work is done.”


Make sure that you switch to a business account that gives you a professional appearance and clearly defines what you do and gives a more professional appearance. An efficient business profile helps you create and publish Instagram ads without depending on facebook's advertising tools. This will allow you to access the insights, stats, and impressions, and reach of your posts.

  1. Post Teasers- These are short advertisements of a product that stimulates the interest of the audience and increases their excitement. Instagram is a great platform to advertise your products or services.


Remember, when you give a teaser about any product, do not push them to buy. Audiences get attracted to advertisements that focus on the product rather than just focusing on selling them to the customers. This is known as reverse psychology. Starbucks recently used this technique where they promote their products without making them seem too pushed. 


  1. Branded Hashtags- Create a hashtag of your own or related to the tagline of your company and promote it every time you make a post or a story visible to the users. Coca-Cola has successfully achieved followers by making their own unique hashtag #ShareACoke.

Take your time researching your competitors, and try to make a unique hashtag that makes it different & provokes the audience to use it in their social media posts.

  1. Don't post in odd hours/ Overpost- This is an aspect to which most businesses don’t give much thought. However, timing is a key aspect. Once your post goes down the feed, less audience is likely to take note of it. One thing you should always keep in mind is to fix a rigid schedule or a time to post. Choose peak hours when people will check their IG. Peak hours would be noon when all the working people have their lunch. Secondly, posting more than twice daily will annoy your followers and they might end up unfollowing you which is not good for you.


  1. Instagram Stories- Remember stories? It was first started by Snapchat and got immensely famous amongst users. The story feature lets you showcase the current happenings in your life. These Stories have a time limit unlike the Instagram posts, which are 24 hours and later tend to disappear, stories appear at the top of your feed. Make sure you create some great stories and let your followers know more about the product or the story behind their creation. To make it look fun and interesting, add filters, try boomerangs and gif which play on loops, or just simply go live giving them a real experience.


  1. Use Instagram tools- Using free insights tools, you can know more about your followers. This feature helps assess where the business is and where it needs to go in the long term. You can easily get the information related to the gender, location, age and the active hours, the number of times they visited your profile, knowledge about the total shares of your posts, statistics which will determine what people are liking the most and is a great way understand customer's needs and wants.


  1. Instagram Influencer- People are much inspired by influencers. You would see many people trying to imitate or become just like them. Influencers can be anyone popular in the eyes of people or a celebrity whom the audiences admire when they tend to make a post regarding any product the public is most likely to buy without giving it thought.


Always remember to make your marketing so useful and trendy that people would pay for it. It's an effective way for marketing when done with the right people. Make sure that you partner with the right influencer to give your brand a boost of recognition. Remember, you need to build a relationship with each follower as this will create brand awareness with a new audience.


  1. Sponsored Ads-These are paid Instagram ads and are identified as "sponsored" with a label on them. These ads generally pop up on your feed or while you are looking at the stories and have a call-to-action button to bring in more traffic or conversion. With this feature, you can promote and set up the budget according to your pocket. Sponsored ads allow you to set up a target audience and will appear on their screen without even being your follower. Isn't that amazing? Make sure that you create ads that engage the audience and instantly motivates them to visit your page and buy your product. 


  1. Writing good captions-Not to forget, a great caption can bring your attention. Instagram allows you to write a maximum of 2,200 characters. Keep in mind that your captions should always be entertaining, informative, humorous, or something which makes them curious. Do not bore your audience!

  1. Experiment IG Reels- This is the new feature on Instagram which is making everyone crazy. Reels are short videos with background music that easily grabs the attention. To stand out from the crowd, you got to use this to showcase your products. Second Shot Coffee used this feature and got nearly 40,000 impressions and the post had only 2,000 views.

If you want to improve your Instagram marketing, you can consider Uniworld Studios Private Ltd. Uniworld. Uniworld is the best digital marketing agency in Gurgaon. They have been recognized widely as one of the top marketing agencies. They offer a complete package of Digital marketing services such as Search Engine Optimization, Quality Link building, Social Media Optimization, Quality link building, website development, Content writing, Search Engine Marketing, and much more. 

Conclusion

"Success online starts with online traffic."

Instagram Marketing plays a huge role in reaching more people. It helps generate more online traffic which will help you in growing your business. If you liked the blog, share it with others.


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